I social media, come Instagram e Snapchat, sono ormai diventati parte integrante della vita dei consumatori. Per questo motivo gli uomini di marketing li hanno sempre considerati un punto di contatto fondamentale per poter fare "bread & butter marketing". Tuttavia, i social si stanno trasformando...
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What do the modern day Sales and Marketing teams need to know in order to build internal structures to help drive their online sale? Researching and creating best practices is definitely easier than sustaining them. Once you’ve set the flow among the team, you have to...
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When it comes to e-commerce sales, companies may face a lack of control over the downstream part of the customer journey, i.e., the conversion into a sale, no matter how much they invested into the upstream, marketing-related preparation. According to Erica Vialardi from www.the-future-of-commerce.com, there...
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