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Investing in Omnichannel

Accompanying the customer along its journey down the marketing funnel As more technological advances are implemented each year from the main big players in the eCommerce world, such as: Amazon and Walmart, brands are leaning towards experimental and innovative techniques to improve their online marketing and...

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Is Amazon Advertising worth it?

Each day more people switch the start of their customer journey from Google to Amazon, of those, 70% never click past the first page of results and within that page, the first three results account for almost 65% of the clicks. Hence the importance of...

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How to Optimize an Amazon PPC campaign

There are different approaches on how to optimize an Amazon PPC campaign, here at Omnishopper we believe that the optimization strategy needs to be align with the objectives of the campaigns.   Some of the different Amazon PPC campaign goals:     It is key to understand that amazon is...

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How to do SEO on Amazon

Search Engine Optimization on Amazon is key to help the products with their organic rank. According to Amazon, 70% of shoppers, never go beyond the first page, this is why knowing Amazon SEO is so important.   There is no tutorial that is 100% correct on how...

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