Target a healthy
community with Misura
Clients
Colussi
Category
Amazon
Online
Misura is a trusted brand offering high-quality healthy products able to meet the tastes of a community of people sharing the same need: eating healthy products, but without sacrificing taste!
Your Challenge
Which is the best tool to speak to a specific target audience?
Our Solution
For Misura’s launch on Amazon, we started by analyzing shopper behaviors, so as to target the campaigns to clusters built on specific needs and achieve convertion rates above market benchmarks. Using Programmatic Amazon DSP, we reached the most relevant audience segments based on past purchases, optimizing advertising investment by focusing on interest-based audiences.
NEXT PROJECT
