The last element to consider to make the most of high-traffic periods is adopting the most efficient operating model.

OmniShopper’s approach creates a virtuous circle for managing your products on the leading e-commerce platforms. To do this, creating synergies between the various company functions is necessary, considering a good investment in advertising.

To emerge in the high season, the support of the advertising strategy is not the only element to consider; you need to work on improving your brand’s storytelling and adopt the right approach.

Our operating model takes into account five essential elements that every business strategy should consider to generate high levels of conversion:

• Assortment: catalogue analysis and optimization to improve sales speed and performance.
• Content: Content optimization to tell the product’s story and distinctive features and push organic relevance.
• Search: improve visibility on the digital shelf by facilitating the traceability of your products.
• Availability: ensure the availability of products at any time.
• Drive traffic: target the right audience based on the shopper’s buying behaviours and stimulate conversion.

The success of your business strategy consists in considering these elements not as distinct or distant variables but as fundamental points that must be approached synergistically.

OmniShopper has the right mix of tools and skills to help you face peak periods, making your brand the undisputed protagonist on the leading e-commerce platforms.

If you missed the first steps, you can find them at the following links:

1. Implement your adv strategy.
2. Improve your brand storytelling.