Unlocking Brand Success in MENA: Mastering the Shopper Journey Harnessing the Power of Amazon Ads September 26th - 10.00 AM Gulf Standard Time (GST) Duration: 45 min. Free admission upon registration. The digital commerce landscape is rapidly evolving in the MENA region, shaping a new future for the FMCG...
Continue Reading
The last element to consider for creating the perfect digital shelf involves the definition of promotional and pricing tactics consistent with the sales strategy. The ultimate goal in creating a perfect digital shelf is to dedicate attention to creating pricing strategies and promotions to make your...
Continue Reading
The second element to consider for creating the perfect digital shelf provides a clear vision of all the factors that contribute to giving visibility to your product. The digital shelf is the place, physical or digital, where brands and consumers come into contact. To create unique...
Continue Reading
In a world where novelties radically change existing business models, brands must maintain the main focus of their actions at the final moment of the journey, when the consumer makes the purchase. Today the destination is more important than the journey because it is the moment...
Continue Reading
The evolution of e-commerce has changed most buyers' purchasing behaviours and habits. Today, the customer is much more informed and aware than in the past and takes all the time necessary to compare products in the same category. Reviews have a powerful impact in influencing consumer...
Continue Reading
To continue to attract the consumer's attention and guide them to shop in your brand store, make sure you always have up-to-date content. Attention to detail makes the difference to make the experience unique and memorable for those who land there and shop. According to research...
Continue Reading
Omnishopper & Co., as part of Netcomm Forum Industries 2021, proposed the workshop "The Commerce Wave. The New Commerce Marketing Imperatives", focused on identifying the trends that are impacting the evolution of digital and global commerce. During the workshop in connection from New York, Katie Giuditta,...
Continue Reading
In this video Mili Ottati, Amazon Performance Strategist and Ludovica Frongillo, Digital Media planner, propose a concrete example of a successful communication campaign managed by the Omnishopper team in the Personal Care category. The video was presented during the webinar "The Full Funnel. The mix of...
Continue Reading
In this video Mili Ottati, Amazon Performance Strategist and Ludovica Frongillo, Digital Media planner, propose a concrete example of a successful communication campaign managed by the Omnishopper team in the Food category. The video was presented during the webinar "The Full Funnel. The mix of strategies...
Continue Reading
In this video Mili Ottati, Amazon Performance Strategist and Ludovica Frongillo, Digital Media planner, propose a concrete example of a successful communication campaign managed by the Omnishopper team in the Beverage category. The video was presented during the webinar "The Full Funnel. The mix of strategies...
Continue Reading