Implement your adv strategy – Omnishopper

Implement your adv strategy

13 September 2022

1 min read

Commerce

Digital

Insight

Omnichannel

img

In this miniseries, we will provide the points you need to help your brand grow visibility during peak periods and address the increased demand for your products.


The first element to consider to increase your brand’s visibility during peak periods is to focus on implementing an efficient advertising strategy. To get the most out of your brand in times of high traffic, you need to move in advance, analyzing consumer behaviour to know their desires.

It is possible to start advertising later, considering how the Amazon DSP platform can prove good support. Thanks to the use of the Amazon DSP platform and specifically with display and video formats, it is possible to intercept new customers and, through remarketing campaigns, re-engage shoppers who have already visited the brand’s product pages or have visited the pages of competitors.

The analysis and collection of data on consumer behaviour allow us to capitalize on helpful information on users and direct the advertising investment on the best-performing audiences. Therefore, only starting from the consideration of the high part of the funnel is it possible to maximize the investment in the peak period and, consequently, the low amount of the funnel to stimulate conversions.

However, for long-term growth and to ensure maximum visibility of the brand on the Amazon platform, it is necessary to continuously work on customer loyalty, simultaneously activating the different phases of the funnel.

To start working together, contact us: connect@omnishopper.co

Related Articles

img-card

27 January 2025

1 min

Revolutionizing Shopper Experience with Generative AI: A 2025 Guide for CPG Leaders

Brand Experience

Digital

Insight

img-card

16 January 2025

1 min

Revolutionizing Shopper Engagement with GenAI

Insight

img-card

15 January 2025

1 min

Ready to Master Omnichannel Marketing?

Omnichannel

img-card

11 January 2025

1 min

How AI and AR Are Revolutionizing the Consumer Beauty Journey

Brand Experience

Insight

img-card

3 January 2025

1 min

AI Search is Changing SEO: Generative Engine Optimization in 2025

Digital

Insight

img-card

27 December 2024

1 min

Looking Ahead to 2025: Envisioning the Future of Commerce

Commerce

Omnichannel

img-card

16 December 2024

1 min

Rethinking the Future of Omnichannel Retail Strategy

Commerce

Omnichannel

img-card

9 December 2024

1 min

The Omnichannel Pinball: Redefining the Shopper Journey

Commerce

Insight

Omnichannel

img-card

11 November 2024

1 min

Create Fast and Better Visuals for Today’s Digital Commerce

Amazon

Digital

Share