The last element to consider for creating the perfect digital shelf involves the definition of promotional and pricing tactics consistent with the sales strategy.

The ultimate goal in creating a perfect digital shelf is to dedicate attention to creating pricing strategies and promotions to make your products easily affordable.

The general strategy must be consistent between the digital and physical environments but reactive concerning competition.

In planning prices, constant monitoring of all offline and online reactors is required to check the strategy that your competitors are implementing.

Today, you can take advantage of price monitoring tools that allow you to accurately picture the level of competitiveness and adjust your prices to maximize sales.

To be successful online, it is necessary to distinguish the positioning of products based on categories. Some defined secondary types are considered more performing in terms of conversion. Still, when organic positioning is no longer sufficient, it must be integrated with advertising tools consistent with the retail strategy. The integration of advertising makes the product more easily purchasable, especially for those categories with the highest conversion rate and, consequently, influencing the sales trend.

With the presentation of the last step, we have provided you with the essential elements that you cannot give up to create the perfect digital shelf. There is no element more important than others; what matters is knowing how to manage all the variables in an interconnected way and achieve the perfect destination for the consumer.

Write to us to plan your perfect digital shelf together: connect@omnishopper.co

if you missed the first steps, you can find them at the following links:

1. Monitor your stock availability.
2. Improve your store visibility.