TOGETHER IS BETTER
Clients
Reebok
Category
Phygital
A seamless journey blending physical and digital touchpoints to activate shoppers and deliver an engaging brand experience. Gyms and social media amplify consumer activation, while the store transforms into a hub for fitness enthusiasts to immerse themselves in the brand.
The Challenge
How to effectively launch a new collection inspired by shared training: “Together, strong becomes stronger.” and drive sales? Reebok and Intersport joined forces to create an engaging brand experience that motivates shoppers to purchase.
Our Solution
For Reebok, we crafted a seamless consumer journey blending physical and digital touchpoints: display ads and social media built awareness, gym activations and an exclusive event with Reebok trainers brought the campaign to life, and in-store efforts at Intersport focused on visibility and conversion. Visual storytelling, brand ambassadors, and engaging in-store and digital activations rewarded buyers and drove sales.
NEXT PROJECT
