An explosive entry on Amazon
Clients
Happy Fruit
Category
Amazon
Online
The candy brand, which rose to fame through a viral TikTok challenge, sought to convert its newfound popularity into sales opportunities by leveraging the Amazon platform, making two seemingly distant digital channels coherent.
The Challenge
How to create continuity in brand communication by working cross-channel in the various moments of the advertising funnel, where the Amazon marketplace becomes the ideal place to convert all potential shoppers who have interacted with the brand into buyers?
Our Solution
Happy Fruit’s launch on Amazon saw the extension of its social media communication strategy. We designed a Brand Store reflecting the brand’s bold identity and ran targeted display and search campaigns for Gen Z and their parents, positioning the product as a fresh gift idea.
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