Omnishopper | Let's Go Digital with CartiJoint

Convey technical properties with a friendly approach and with the involvement of real people.

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60858

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FIDIA

Let’s Go Digital with CartiJoint

The evolution of purchasing behaviour also involves the pharma sector.
The shopper becomes an active protagonist in evaluating and choosing products for their well-being, partly evading the suggestions of doctors and pharmacists.
For a brand that has communicated exclusively with professionals in the sector, a new challenge is imposed and a great opportunity.

Your Challenge

How to introduce the range of supplements to the final consumer?
Looking for a new language, but also new communication channels.

Our Solution

Due to the pandemic, the initial omnichannel project to intercept the target in all touchpoints has changed course. We are converting the idea into a 100% digital project from challenge to opportunity. Through audience segmentation in advertising campaigns and the involvement of influencers to present the different product ranges, we have reached the right target at all stages of the customer journey.