Mastering Product Launches with an Omnichannel Strategy – Omnishopper
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NOI SIAMO PRO

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Clients

CartiJoint PRO - Fidia Pharma

Category

Omnichannel

By adopting an omnichannel approach, combining physical and digital touchpoints, we engaged the most relevant audience at the time and place that they found relevant, to make them discover a new supplement.

The Challenge

How to successfully launch a new product by reaching the right target audience with maximum impact?

Our Solution

We fostered direct physical engagement with end-consumers to shorten the feedback loop. By leveraging digital channels, we amplified the event’s impact, attracting and engaging a broader audience. We then sustained momentum by reinforcing the message, thus boosting brand visibility and expanding reach, turning every interaction into an opportunity to engage and convert new customers.

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