We are seeking a highly-motivated SEM Specialist to manage our clients’ paid search campaigns. The specialist will work closely with clients, agency management, as well as media vendors including, Google, Amazon, and Microsoft, to plan, execute and optimize large scale SEM programs.
The Specialist will research keywords, upload/download data, build paid campaigns across multiple search engines, execute tests and optimize campaigns, write ad copy, build reports, and contribute to profitable revenue growth.
The Specialist will also be responsible for working with other team members on organic search opportunities, holistic media planning, user experience optimization, analytics, and overall marketing strategy.
Assist clients and account strategists in determining the role of PPC in achieving client objectives.
Design strategies and tactics for PPC channels.
A great set of examples demonstrating your responsibilities in the delivery of websites, applications, and other technical projects.
Optimize bids, ad copy, and landing pages to drive consistent improvement against multiple KPI’s.
Manage data feeds to dynamically effect product related keywords based on availability.
Build and manage campaigns on Amazon Advertising, Google Display Network and YouTube.
Monitor & adjust spend in real-time, 24/7 keyword auction to stay within budget.
Report & analyze program performance and present to management.
Research keywords, write and test ad copy to drive highest CTR and conversion rate.
Collaborate with organic search team to identify synergistic opportunities for search.
Work closely with vendors and media companies including Google and Amazon.
Keep current in latest trends in online marketing and test new offerings/technologies where appropriate.
Collaborate with other members of the paid media team to develop full-funnel multi-channel digital marketing plans.
Create reports and present updates to clients including both historical performance as well as planned optimizations.
Assist in new business development, client decks, and other agency projects.
2+ years of experience managing pay-per-click (PPC) search engine marketing in highly competitive industries.
Experience with Amazon Advertising, AdWords & AdCenter. Amazon Advertising and AdWords Certificates are required.
Experience with bid automation tools (Kenshoo, Marin, DoubleClick Search).
Enthusiasm for search engine marketing and willingness to learn and grow.
Knowledge of the broader digital marketing ecosystem including 3rd party ad servers and programmatic media buying.
Ability to manage multiple projects and work in cross functional team
Strong analytical skills, attention to detail and exceptional Excel skills.
Bachelor’s degree.
We create Amazon Essential Content and A+ Content for some of the world’s most iconic brands. An Amazon Content Creator uses available assets to create original, objective product descriptions.
Being a freelance writer with web and SEO exeperience
Able to transform any asset (PDF, video files, images and diagrams) into words
Good at searching on-line and cleverly filtring search results to get meaninful product information
Willing to familiarize with the product lines you are writing about prior to start your desctiptions
Italian or English or Spanish or French or German Native
Able to manage his/her own workload in order to ALWAYS meet deadlines
Your goal is to produce content that is easy for shoppers either to skim or read closely and that provides all relevant product information.
Remote working is possible, but we can host you in our Milan Office if you prefer.
We create Amazon Essential Content and A+ Content for some of the world’s most iconic consumer electronics brands. A Consumer Electronics Amazon Content Creator has a special set of skills that he/she uses to write clear, compelling and technically accurate CE product descriptions.
You have all the requirements to be an Amazon Content Creator - General
You are passionate about tech product and accesories and you have experience in technical writing.
Your goal is to produce content that is easy for shoppers either to skim or read closely and that provides all relevant product information.
Consumer Electronics descriptions often require translating tech jargon into simple language.
Remote working is possible, but we can host you in our Milan Office if you prefer.
Apply Now!
If you’d like connecting the dots to create something great, apply now to join our team for any of the available positions listed above.
Do you think to be an outstanding student willing to contribute to create disruptive, seamless consumer experiences across multiple channels? Send us you resume. Internship applications are welcomed.