Before the advent of Amazon, marketers, and experts of the “in-store” experience spent hours imagining how to build the best customer experience possible. Most of the thinking centered around how to enhance the experience, add...
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Social networks like Instagram and Snapchat have become an integral part of customers’ lives. For this reason, marketers have always considered social media as a useful touchpoint where to do “bread & butter marketing.” However,...
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“Hey Alexa, can you sell my products”? This is one of the few questions that Amazon’s digital assistant cannot answer. While Alexa can help individuals finding out about the weather, playing music and restoking on coffee,...
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Fujifilm had an objective. They needed a way to drive sales and visibility on Amazon Italy for their new Instax camera line. Fujifilm briefed us to drive awareness and sales on Amazon assortment. We started from products detail...
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As more businesses become aware of the growth potential of targeting eCommerce, more and more FMCG companies search for solutions that can help them sell and win on the online channel. We believe that the main...
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Accompanying the customer along its journey down the marketing funnel As more technological advances are implemented each year from the main big players in the eCommerce world, such as: Amazon and Walmart, brands are leaning towards...
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