What to Consider When Choosing an eCommerce Intelligence Tool
As more businesses become aware of the growth potential of targeting eCommerce, more and more FMCG companies search for solutions that can help them sell and win on the online channel.
We believe that the main aspects to consider when looking for an eCommerce Intelligence Service provider are the following:
What is the Return on Investment (ROI) of the service?
Starting on the eCommerce channel can put some pressure on the margin side for businesses as they might face new shipments expenses and the cost of digital marketing. Analyzing this part is not simple, as it is not only the actual cost of the service but also, how it translates into efficiency for its users. Does the service adapt to the users? Or do the users need to adapt to the tool?
The usability of the service
The service needs to be user friendly, and provide the right data to the right user. An eCommerce intelligence service has to be in-tune with the user, it doesn’t work if one has to spend lots of time to understand what is in the platform, on the contrary, the platform should not only provide valuable insights to the users, but also be effective in terms of time spent on it.
Category Insights
Usually, eCommerce Intelligence services will provide an analysis of the products and of what can be improved on them. This approach is not wrong as a start however, it is not enough. Having a broader perspective of the different categories in which the products compete is also important and constitute a key insight that must be present in the service.
Set Up
Also relative to the user friendliness of the service, an eCommerce data analytics tool should have a simple induction plan, so it does not interfere with the work. A clear workflow that allows for not only a seamless integration, but also an easy maintenance once it is up and running.
Competitive Advantage
As stated before, the service needs to offer a significant value to the client. This is where a standard focus can offer at most, productivity, as it adapts its structure to the categories. In the other hand, a service that can be customized to work with the FMCG categories, can actually offer a real competitive advantage.
Among the different current available services, we believe that E Fundamentals checks all the boxes and can be of real value to help increase sales and upskill marketing teams.