Insight | Omnishopper
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Insight

Breakthrough insights and industry updates. Stay ahead of the latest trends and news.
The “Needy” Amazon Customer

The “Needy” Amazon Customer.

Before the advent of Amazon, marketers, and experts of the “in-store” experience spent hours imagining how to build the best customer experience possible. Most of the thinking centered around how to enhance the experience, add...

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Instagram Commerce

Instagram, the New Amazon?

Social networks like Instagram and Snapchat have become an integral part of customers’ lives. For this reason, marketers have always considered social media as a useful touchpoint where to do “bread & butter marketing.” However,...

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Investing in Omnichannel

Accompanying the customer along its journey down the marketing funnel As more technological advances are implemented each year from the main big players in the eCommerce world, such as: Amazon and Walmart, brands are leaning towards...

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