10 steps to develop an effective ecommerce strategy
Our Commerce Strategists, together with the Digital Shelf Analytics experts from e.fundamentals share their suggestions to develop an effective digital commerce strategy.
Ecommerce is growing fast and we can predict that sales volume and value on the digital channel will soon reach and overcome the off line performance for many categories.
Do you give an equal amount of time and effort to your digital shelf and physical retail performance??
FMCG brands that win online spend as much time –– if not more –– strategising, debating and forecasting their digital commerce strategy than you do any other commerce plan. With serious competition across e-retailers and categories –– and lots of purchases to play for –– brands will need to take a dedicated approach to their digital shelf. Moreover to be successfull it will be necessary to adopt an omnichannel approach in order to integrate the online an off line activations on both the owned and third-party managed channels.
Our ten tips will help you to synchronize your actions and to monitor and assess your digital shelf performance.
#1 – Writing and sharing your strategy with the team
It’s not enough to dabble when it comes to your digital commerce strategy. A digital commerce strategy should be documented. Having a structured document allows you to periodically review growth, record your plan in great detail and share it with other important members of your team.
You can use a digital commerce strategy template to do this or tweak your standard strategy plan to gear it towards online performance. The result will be a miniature business plan with timelines, marketing activities and financial forecasts linked to wider business goals.
Here two key question you should think about before starting to work on your strategy. Get in contact with our Commerce Strategist to deepen this topic.
What is the state of my Digital Shelf up-to-date?
Assess it with a free Digital Shelf Check-up.
Which Shopper Insights can drive my digital commerce strategy?
Talk about them with our strategic team, drop a line at connect@omnishopper.it or call us +39 02 30309797