Many marketers are still confused by Amazon and its complex search algorithms. However, marketers should not forget that their brands and Amazon have the same goal: maximize revenue per customer. Established what Amazon’s goal is, the remaining step is to win against the algorithms. To...
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Most companies at this point have marketing teams trained to succeed in the now dominating eCommerce world. However, even if best practices are well known, groups often tend to fall back at the common mistakes. Unfortunately, in such a competitive environment like Amazon, falling back...
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In the old age of brick and mortar, before Amazon hit the market, brands had people dedicated to walking in retail spaces to make sure their product was positioned on the right shelf and within reach of the customer. In an age where shelves don’t...
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There are different approaches on how to optimize an Amazon PPC campaign, here at Omnishopper we believe that the optimization strategy needs to be align with the objectives of the campaigns. Some of the different Amazon PPC campaign goals: It is key to understand that amazon is...
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Search Engine Optimization on Amazon is key to help the products with their organic rank. According to Amazon, 70% of shoppers, never go beyond the first page, this is why knowing Amazon SEO is so important. There is no tutorial that is 100% correct on how...
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