The “Needy” Amazon Customer. | Omnishopper
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Omnishopper / Amazon  / The “Needy” Amazon Customer.
The “Needy” Amazon Customer
01/07/2019
In Amazon, Commerce, Online

The “Needy” Amazon Customer.

Before the advent of Amazon, marketers, and experts of the “in-store” experience spent hours imagining how to build the best customer experience possible. Most of the thinking centered around how to enhance the experience, add to it, making it memorable. However, with the advent and popularization of Amazon, marketers now are focusing on taking things away from the experience, making it more straightforward and effortless. In a way, the customer has become needier, always wanting the best price, with the less amount of click, and delivered hours after purchase. In the age of Amazon, one law rules the market: “less is more”, and by less, I mean less time.

 

Time has become the most crucial variable in the Amazon customer experience. Several factors are playing a role in forming this trend. First, mobile technology, from larger hardware to faster intern connection, is allowing customers to make purchases from their phone, engaging in M-Commerce. This is the first variable that is causing the process to be faster, with customers buying more on the go. Marketers need to consider this to optimize the eCommerce experience to be mobile friendly.

 

We live in a world where the Buy Now button is not enough anymore.

 

 

Overall customers want to spend less time ordering things, avoid out of stock products, and get their purchase even earlier than standard Amazon Prime shipping time. According to Capgemini 73% of customers wants same day delivery, still rare to find in today’s eCommerce sites.

As discussed in You might be relevant on Amazon, but does Alexa care about you?, more and more customers are avoiding the complications of clicking and have started ordering through voice on Alexa. Another sign that what the customer wants is an effortless experience.

 

At Omnishopper, we are experts in optimizing your Amazon strategy to make effortless both for your customers and you. We live in a world where the “Buy Now” button is not enough anymore. Brands that sell on Amazon need to improve on their Amazon strategy to merge the two most essential things in the market: customer and time.

Are you looking for more detailed suggestion to be stay relevant in an ever-changing landscape? Get in contact with our Team.

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