How to beat Amazon | Omnishopper
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Omnishopper / Amazon  / How to beat Amazon
How to beat Amazon
15/09/2019
In Amazon, Amazon Guide, Commerce, Online

How to beat Amazon

Many marketers are still confused by Amazon and its complex search algorithms. However, marketers should not forget that their brands and Amazon have the same goal: maximize revenue per customer. Established what Amazon’s goal is, the remaining step is to win against the algorithms. To accomplish this, it is crucial to understand how the algorithm works. Luckily, it is what we do at Omnishopper.

 

The Amazon algorithm works on three pillars: conversion comes first. In this pillar fall all the factors that can affect the conversion rates. Image quality, reviews, prices all fall under this category. Relevancy is also crucial. If your product is not relevant, the chances that it will appear at the top of the page are minimal. Lastly, customer satisfaction and retention are vital factors as well. Under this category, both reviews and seller feedback count.

 

In fact, almost 100% of all sales are garnered within the first 3 pages. This would be like a brick and mortar adding 50 floors of products to their current structure, without building an elevator for consumers to reach them. Nobody is going to climb up 50 flights of stairs to look at your product, when there’s a comparable product on the first floor.(Courtney Manual)

 

 

Now that the basic rules that govern the Amazon algorithm are clear, we can look at some tips and tricks to raise your Amazon ranking organically.

 

Title:

A simple title that contains essential keywords, while staying under 200 characters, is key to increase the conversion rate.

 

Price:

Price is always foremost on Amazon, as the eCommerce always aims at offering the best price to its customers. Having a competitive price can also play an important role.

 

Time:

The amount of time that a customer spends on your product page can influence your ranking. Using videos in addition to photos can help hold the customer for longer on the page.

 

Answered Questions:

Make sure to answer all the questions on your product page. Interaction with the customer can boost your conversion rate.

 

Information:

Being detailed about brand, manufacturer, specifications, and categories goes a long way at checking Amazon’s boxes for a top-ranked product. Invest time in making every product listing perfect.

 

Keep POP and ODR low:

Make sure that products are delivered in time and without defects to keep these two stats low and gain the algorithm’s trust.

 

In summary, these are only a few of the many variables that you need to control to be successful on Amazon. Omnishopper is an expert at decoding eCommerce algorithms and building strategies to improve your online performance.

Are you looking for more detailed suggestion to be stay relevant in an ever-changing landscape? Get in contact with our Team.

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