The four truths about the online grocery market | Omnishopper
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Omnishopper / Amazon  / The four truths about the online grocery market
The four truths about the online grocery market
30/09/2019
In Amazon, Commerce, Online

The four truths about the online grocery market

The success of online grocery shopping has always fallen slightly behind the online success of fashion, electronics, and pet care. However, as of today, online groceries are currently reaching the same level of success, and many brands need to jump on this opportunity. In fact, according to the Institute of Grocery Distribution, eCommerce projects the USA and China market to reach combined $181bn in 5 years.

 

At Omnishopper, we are experts at identifying trends and build strategies to exploit them in the eCommerce world. Therefore, we have compiled four truth about the growing online grocery market to best inform your strategy decisions:

 

1) E-Commerce does not cannibalize in-store revenue

eCommerce is often looked upon by the traditionalists of physical retail. However, in most cases opening an online branch not only increases sales, but it also acquires new customers. Brand owners need to stop thinking of online and physical retail as two enemies and embrace the omnichannel approach.

 

 

2) Online shoppers don’t just look for deals

Most marketers think of online as the place where customers seek low prices and make small convenience purchases. However, this could not be further from the truth. Research has shown that online grocery shopping carts are about three times the size of in-store shopping carts. Considering that many brands work by volume, eCommerce can be the perfect place to ramp up sales.

 

 

3) People look for freshness online

It is easy to imagine most of the purchases of groceries online being non-fresh foods; however, with fast delivery and customers getting used to the eCommerce world, fresh is now becoming more critical. According to Ocado’s CEO, 48% of their business is now, in fact, fresh.

 

4) Everyone shops online

Initially, most of the people shopping on eCommerce were the so-called early adopters. This niece was the tech-savvy people that jumped on the new trend of online shopping. However, after years of online grocery shopping being an option, customers are not the niece anymore. Homemakers, mothers, fathers, and college students all shop online, and they are all a valuable target for brands.

 

 

It is not an option to ignore the potential and rapid growth of the online grocery market.

At Omnishopper we are experts at capitalizing on eCommerce trends and create the right strategy to grow your online business. Get in touch !

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