New balances of omnichannel

According to the Osservatorio del Politecnico of Milan research, the pandemic has reshaped new balances in world trade.

 

 

Data show a drop in offline consumption of 21 billion euros in 2020. On the other hand, online purchases have grown. Especially the food category with a 10% increase in online opportunities. Most online purchases are made from smartphones; in fact, mobile sales are expected to reach 60% of total sales in 2021.

 

A further phenomenon to consider in the current e-commerce scenario is the growth of traditional players in the digital world due to the reduction of purchase’s barriers perceived by consumers and a new awareness of companies, which have increased investments to integrate digitalization business strategies.

 

In particular, companies have invested in relational digital channels, such as social media and instant messaging tools for proximity to a consumer who is increasingly seeking to establish relationships in the online environment. In fact, live chat formats have grown by 29%, and many companies have included this feature on their website.

 

Generally, companies approaching e-commerce want to expand their user base in different markets. Communication becomes vital in supporting companies in branding activities to promote their presence in the various touchpoints and integrate all the information efficiently for a new omnichannel strategy.

 

 

Find out how to adapt your business to the new scenarios.

Let’s talk about it together: connect@omnishopper.co