Omnishopper | Insight - Successes with Amazon Advertising: Beverage category
Being successful online requires the right mix of strategies and tools available.
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Omnishopper / Amazon  / Successes with Amazon Advertising: Beverage category
23/07/2021
In Amazon, Commerce, Omnichannel

Successes with Amazon Advertising: Beverage category

In this video Mili Ottati, Amazon Performance Strategist and Ludovica Frongillo, Digital Media planner, propose a concrete example of a successful communication campaign managed by the Omnishopper team in the Beverage category.

 

 

The video was presented during the webinar “The Full Funnel. The mix of strategies and tools that improve your online performance”, in collaboration with Amazon Advertising. During the webinar, our specialists showed how a correct combination of digital tools can lead to the success of a communication campaign. Write us to learn more about our expertise with Amazon Advertising: connect@omnishiopper.co

 

 

From awareness to sales – Mili Ottati & Ludovica Frongillo

 

 

The sales’ increase in the beverage category is derived from the mix of tools, considering the funnel in its entirety. After an initial investment in the upper part of the funnel to increase product visibility, the strategy focused on the lower part to increase conversions. All this was made possible with the combination of the most suitable media and tools to achieve the final goal: to introduce the brand on the Amazon platform.

 

 

 

 

OmniShopper is Amazon Advertising Partner. Write us to know how to be successful on Amazon: connect@omnishopper.co 

 

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