Omnishopper | insight / Achieve the maturity of your Digital Shelf
To reach the maturity of the digital shelf there are a series of steps to follow. Only with the collaboration and participation of all, you can achieve the desired result.
ecommerce, ecommerce analytics, strategy, ecommerce strategy, strategia ecommerce, digital shelf analytics,
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Omnishopper / Commerce  / Achieve the maturity of your Digital Shelf
30/07/2021
In Commerce, Insight, Omnichannel, Online

Achieve the maturity of your Digital Shelf

With the technological evolution, most of all are aware of the meaning of ‘Digital Shelf’; however, few brands can conquer it. Companies must achieve excellence in the digital context, taking advantage of the tools available to collect relevant data.

 

 

When a company decides to improve its online presence, it is suggested that all professional profiles are involved in maximizing synergies towards a single direction.

 

Companies aspiring to reach digital shelf maturity need to adopt digitalization with a step-by-step approach. During the webinar presented by the Retail Institute of Milan, it has been proposed a series of steps to reach shelf maturity, regardless of the product sector in which a firm operates:

 

 

 

  1. Collect= it is suggested to move to a centralized information system, accessible by people throughout the organization. In this way, it is possible to increase the effectiveness in responding to the problems that may arise.
  2. Activate= create detailed product pages in each retailer to increase sales and improve efficiency and speed. In this delicate phase, companies have to deal with the requirements imposed by each channel and the support of an experienced partner in managing and optimizing content for the Digital Shelf, who can make a difference.
  3. Enhance= improve interaction between retailers to create a perfect consumer experience. Also, at this stage, the experience of an agency with a solid omnichannel background, such as OmniShopper and a team of commerce strategists able to move between physical and digital channels, can be supportive.
  4. Expand= enrich the presence of the brand in new markets, even outside the country, including various channels. In this phase, companies must face the difficulties that may arise from different markets’ regulations.
  5. Optimize= the optimization of your product pages corresponds to the most mature phase of the entire curve of your digital shelf. This phase involves sharing KPIs in a process that is transparent, collaborative and repeatable.

 

 

These first suggestions represent only the beginning of a complex path to adopt a strategic approach to the definition of the digital shelf. For each phase, it is good to monitor how the company performs to undertake corrective solutions in each step.

 

 

 

Contact us to start planning your online strategy as soon as possible and reach digital shelf maturity: connect@omnishopper.co

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