Omnishopper | Insight - Successes with Amazon Advertising: Food category
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Omnishopper / Amazon  / Successes with Amazon Advertising: Food category
26/08/2021
In Amazon, Commerce, Omnichannel

Successes with Amazon Advertising: Food category

In this video Mili Ottati, Amazon Performance Strategist and Ludovica Frongillo, Digital Media planner, propose a concrete example of a successful communication campaign managed by the Omnishopper team in the Food category.

 

 

The video was presented during the webinar “The Full Funnel. The mix of strategies and tools that improve your online performance”, in collaboration with Amazon Advertising. During the webinar, our specialists showed how a correct combination of digital tools can lead to the success of a communication campaign. Write us to learn more about our expertise with Amazon Advertising: connect@omnishiopper.co

 

 

From awareness to sales – Mili Ottati & Ludovica Frongillo

 

 

The food category is characterized by seasonal peaks, which are reflected in the communication plan. The strategy initially worked in the upper part of the funnel to increase brand awareness and then proceeded to the central part of consideration and preference. In this way, it was possible to sell the right tools to maximize synergies towards a single goal: to consolidate the brand’s presence with creative storytelling.

 

 

 

OmniShopper is Amazon Advertising Partner. Write us to know how to be successful on Amazon: connect@omnishopper.co 

 

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