Omnishopper | Insight - Successes with Amazon Advertising: Personal Care category
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Omnishopper / Amazon  / Successes with Amazon Advertising: Personal Care category
10/09/2021
In Amazon, Commerce, Omnichannel

Successes with Amazon Advertising: Personal Care category

In this video Mili Ottati, Amazon Performance Strategist and Ludovica Frongillo, Digital Media planner, propose a concrete example of a successful communication campaign managed by the Omnishopper team in the Personal Care category.

 

 

The video was presented during the webinar “The Full Funnel. The mix of strategies and tools that improve your online performance”, in collaboration with Amazon Advertising. During the webinar, our specialists showed how a correct combination of digital tools can lead to the success of a communication campaign. Write us to learn more about our expertise with Amazon Advertising: connect@omnishiopper.co

 

 

From awareness to sales – Mili Ottati & Ludovica Frongillo

 

The personal care category is characterized by a high level of competition, which is why the media strategy provided the most suitable tools to direct communication to the right consumer. Considering the upper part of the funnel, the aim was to identify an accurate segmentation to create targeted messages. Much of the available budget was used to increase brand awareness and involve different formats to engage users while browsing the Amazon marketplace.

 

 

 

OmniShopper is Amazon Advertising Partner. Write us to know how to be successful on Amazon: connect@omnishopper.co 

 

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