Five best practices to win in eCommerce
Most companies at this point have marketing teams trained to succeed in the now dominating eCommerce world. However, even if best practices are well known, groups often tend to fall back at the common mistakes. Unfortunately, in such a competitive environment like Amazon, falling back is not an option anymore.
Our team at OmnniShopper put together a list of best practices that you should never forget to stay competitive.
1) Keep your best practices in one place
Creating a repository where to collect all the company’s best practices regarding eCommerce success can be profoundly beneficial. Having something to refer to allows the team to work around existing knowledge and strategies that work. Furthermore, this allows keeping growing the company’s expertise and the entire team to benefit from this growth.
2) Keep it short
When dealing with eCommerce reporting tools, language can often be a barrier. Too much detail and complicated terminology can be confusing while learning how to use these new technologies. Sharing top-line summaries and using a commonly agreed language can go a long way to facilitate the team’s understanding.
3) Be accountable
Often teams rely upon one figure to be accountable for the rest of the group. However, in the eCommerce world, where success often depends on many different variables and small details, having only one accountable figure is not enough. It is crucial to promote the entire team to stay responsible and informed on the goals and processes regarding the eCommerce strategy.
4) Set more KPIs
Often KPIs are a single sale figure that the team should be able to reach. However, because the road to success can be long in the eCommerce world, setting early KPIs can be beneficial for the team. Not only the team will feel more rewarded, but it will also stay focused on achievable goals that will ultimately lead to success.
5) Read!
Any eCommerce strategy team should spend a good amount of their week consuming relevant content. The world of eCommerce keeps changing at a fast pace and being updated on trends and new competitors can make the difference. Set time aside for your team to stay informed and stay in touch with the eCommerce world.
These tips can come a long way at managing a successful eCommerce strategy team.
At OmniShopper, we are experts at helping brands succeed in this environment. Contact us to learn what else your team can do to be successful in the online world. Get in touch !