We have reached the sixth step of the "10 Steps for an effective e-commerce strategy" series. At the bottom of the page, you will find links to all previous articles. Online shoppers have precise (and very high) expectations when surfing the web: whether the goal is...
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Our Commerce Strategist team, in collaboration with e.fundamentals Digital Shelf Analytics experts offer you the fifth pill of the “10 Steps for an effective e-commerce strategy” series. The brand positioning, the products’ price, and the target shopper will direct to the most suitable partners for online sales. In...
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After the analytical phase, it is time to disclose the fourth step of the series to define a successful e-commerce strategy. Considering the insights provided by your consumer data and changing behaviour online, it may be necessary to review your brand positioning. In the light of...
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