If you think that the eCommerce landscape has changed in the past decade, the technology behind it has made even more dramatic improvements. One key aspect where technology plays a role in the customer’s experience is communication. Communication is critical in any sale process, but...
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In the old age of brick and mortar, before Amazon hit the market, brands had people dedicated to walking in retail spaces to make sure their product was positioned on the right shelf and within reach of the customer. In an age where shelves don’t...
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Before the advent of Amazon, marketers, and experts of the “in-store” experience spent hours imagining how to build the best customer experience possible. Most of the thinking centered around how to enhance the experience, add to it, making it memorable. However, with the advent and...
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Social networks like Instagram and Snapchat have become an integral part of customers’ lives. For this reason, marketers have always considered social media as a useful touchpoint where to do “bread & butter marketing.” However, social media is transforming, and it has the potential to...
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