Is Amazon Advertising worth it?

Each day more people switch the start of their customer journey from Google to Amazon, of those, 70% never click past the first page of results and within that page, the first three results account for almost 65% of the clicks. Hence the importance of a strategic approach for the construction of the campaigns. Here are some tips to keep in mind for creating Amazon campaigns:

 

Sponsored Products campaigns focus on conversion. These types of campaigns have the power of being highly targeted; leveling the field for newer brands in the fight against bigger stablished players.

 

Sponsored Brands advertising works on generating brand awareness. Knowing how to implement a solid bundle of these campaigns can represent a huge growth opportunity for brands as they have the power of reaching a large audience at a very low cost compare to other more traditional channels.

 

Product Display ads go after the traffic of the competition. Profiting from already consolidated traffic is also an option to consider when establishing an advertising strategy. At Omnishopper we use specific tools that can help balance the scale in your favor when designing these specific campaigns.

 

With an influx of brands trying to participate in the space allocating money on advertising, it becomes easy to settle for low performing automatic campaigns, however if some simple measures are taken, the results obtained can be substantially better and help brands of all different sizes achieve not only more exposure, but increase sales at a low advertising cost.

 

New brands on the channel can take advantage of the sheer amount of traffic Amazon gets by targeting very specific search terms that are commonly typed at the end of the marketing funnel.

 

Get in touch and see how Amazon Advertising can be WORTH IT for your brand!.