How to do SEO on Amazon

Search Engine Optimization on Amazon is key to help the products with their organic rank. According to Amazon, 70% of shoppers, never go beyond the first page, this is why knowing Amazon SEO is so important.

 

There is no tutorial that is 100% correct on how to do Amazon SEO as the factors that influence the A9 ranking algorithm are not disclosed by Amazon. However this is true, there is some common understanding on which are the best practices to approach the issue.

 

 

Factors that influence Amazon’s A9  algorithm

 

 

 

 

It is key to understand that Amazon always prioritizes the consumer. This means that for a product to rank higher on search results, it has to be consumer oriented. Here at Omnishopper we apply an Omni channel strategy, understanding the consumer and its needs.

 

 

On the practical side, we have created a checklist to help you get your products on the right path for optimal Amazon SEO

 

 

 

 

It is important to note that are there are multiple factors which are believed to influence the Amazon ranking algorithm, which are also important for understanding How to do SEO on Amazon. To mention some of them;

 

• Reviews
• Pictures (Number & quality)
• Length of text

 

We hope this post helps you get started optimizing your Amazon listings, if you need some extra help, don’t hesitate to contact us!