Omnishopper | insight / You need to know your brand for a winning Amazon strategy
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You need to know your brand for a winning Amazon strategy

If you want o to achieve your goals on Amazon, it is essential to have an effective strategy. The definition of the strategy that best suits your brand is based, first of all, on gathering the information necessary to answer these three questions that closely concern your brand:




  • How is it the current positioning of the brand?


  • Which is the level of competition within the Amazon channel?


  • Which are Amazon opportunities of growth?


After answering these questions, it is possible to start planning a strategy that aligns with your business goals and can maximize sales on Amazon. Here are the aspects you should carefully consider before implementing your strategy on Amazon:




  • Opportunities

Evaluate the opportunities in the channel you are entering and ask yourself if they can benefit your business.


  • Catalog

Consider in which category to place your products: most of the searches on Amazon are by product category and not by brand.

Define your ideal assortment based on the shopper’s needs and your business goals.


  • Strenghts

Reflect on your brand’s strengths (and weaknesses) to take advantage of the distinctive traits of your brand identity.


  • Competition

Analyze your competitors to know the dynamics of the market.


  • Budget

Before planning a strategy, carefully establish the budget to invest in for your presence on Amazon.


  • Goals

Clearly and explicitly define the objectives you want to achieve: the general rule for a strategic activity is to define SMART goals (specific, measurable, achievable, realistic, time-bound) or specific, measurable, attainable, relevant and scheduled.



OmniShopper offers an Amazon Consultancy service aimed at supporting companies in this path of knowledge of the reference landscape and in acquiring the information necessary to identify the most appropriate approach in order to achieve the sales or awareness objectives in the category in which you operate.




Find out all the ways OmniShopper can support your brand on Amazon.

Download our free whitepaper now.