Monitor your stock availability
In a world where novelties radically change existing business models, brands must maintain the main focus of their actions at the final moment of the journey, when the consumer makes the purchase.
Today the destination is more important than the journey because it is the moment when the consumer decides to purchase your product. Tracking the shopper’s journey is increasingly complex due to the speed at which it moves between touchpoint. Defining rigid and standardized models has become useless because they can become obsolete in a short time.
However, some key elements can not be ignored to create a perfect digital shelf. First of all, consider the traditional funnel in its entirety. You can’t think of focusing only on specific areas; the construction of the perfect digital shelf involves funnel management at all times.
The model proposed by OmniShopper includes three main areas: availability, visibility and buyability.
In this first post, we will talk about availability because you cannot think of being able to sell your brand’s products if they are not available.
It is essential to ask: what products are available and how are they presented when it comes to availability?
It implies constantly checking the availability of products on the digital shelf and which new ones to add. In addition, the images and descriptions must be consistent with the brand’s imagery. The assortment must always be large enough to satisfy the shopper’s searches to meet this first criterion.
The combination of consistent visual and verbal elements will help create compelling content that will enrich your store page and better position you in the rankings for consumers.
To read the second step of the elements to consider creating the perfect digital shelf, keep following us; we will soon publish the next pill.