Airbnb experience at Colonne di San Lorenzo: what’s the secret behind?

Airbnb’s unconventional initiative (developed with TBWA\Italia) at the popular Milan spot “Colonne di San Lorenzo” had a great echo in the media and among consumers. A genuine Airbnb house has been transformed into an interactive billboard, whose windows open out onto dream destinations and generate the sensation of “feeling at home everywhere” while engaging the passersby. By pressing a big red button people can participate in a competition.
How is it possible? That’s OUR secret! Get in touch to discover the engaging tools and technologies that stands behind this disruptive campaign and let us find the best solution to catch you shopper attention with a brand new idea!