Together is better | Reebok | Omnishopper
59463
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REEBOK

TOGETHER IS BETTER

A path that integrates physical and digital touchpoints, in order to activate shoppers and make them live a branded experience, coherent and engaging. The consumer activation is amplified in the gym and on social networks, while the store is transformed so to welcome fitness enthusiasts and becomes a place where to experience the brand.

Your Challenge

Reebok launches the new collection inspired to the concept of shared training: “Together, strong becomes stronger”. Also to achieve the objectives of sell out, Reebok and Intersport combine their resources to involve the shoppers into a brand experience that leads to purchase.

Our Solution

For Reebok we designed a fluid consumer journey, in which the brand experience comes to life mixing physical and digital touchpoints: display ads and social networks to generate awareness, activation in gyms, an exclusive event with Reebok trainers to let the target live the campaign concept and favor the drive to store. Finally, in Intersport stores, the brand works on visibility and conversion with visual storytelling and the brand ambassador’s support, incentivising the sell-out with a fun instore activation and digital activation that rewards the buyers.

VISIBILITY

56

focus stores

DIGITAL VISIBILITY

1,5 M

impression

CONVERSION

+35%

influenced sales

What can we do for your brand?

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