Take care of your Brand Store

To continue to attract the consumer’s attention and guide them to shop in your brand store, make sure you always have up-to-date content. Attention to detail makes the difference to make the experience unique and memorable for those who land there and shop.

 

According to research by Amazon Advertising, updated stores have recorded 21% more visitors in the last 90 days, with a 35% increase in sales. It is no longer enough to think of selling products by describing only the technical characteristics; in fact, the consumer is increasingly looking for content that can tell the story of a brand and its values. Shoppable videos and images tell about your products and propose new products with content that can inspire potential customers.

To use content engagingly, read our recommendations and make sure your brand store has all of the following:

• Use clear or still-frame cover images to entice shoppers to look
• Include videos with the product in action to offer details that cannot be grasped with images or text
• Create videos consistent with your brand message always to offer a clear sales argument
• Insert shoppable images, that is, that show lifestyle content to tell your products in a natural setting.

 

Keeping the brand up to date is essential in a competitive environment like today. To make your products stand out among all those of your competitors, offer unique experiences to those who land in your store so that everyone can interact with the proposed contents and see the name, price and evaluation of other customers and, finally, add them directly to the cart.

 

Want more information? Check out our whitepaper, and let’s get down to business.