How to target the lazy Amazon customers | Omnishopper
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Omnishopper / Amazon  / How to target the lazy Amazon customers
03/11/2019
In Amazon, Commerce, Online

How to target the lazy Amazon customers

At Omnishopper, we highlight the importance of content strategy. In every checklist, and every guideline designed to improve your organic ranking, product description is high on the list. The customer needs to be provided, in a concise way, all the information regarding a product; otherwise, they will quickly click on a competitor’s product.

 

However, it is impossible not to notice that many answers to the customer’s questions underneath each product can be in fact, be found in the product description. Do customers not read the product description then?

 

Our answer is no. It is crucial to keep in mind why people decide to shop on Amazon. People are in a rush, and they want to save time and reduce painful human interactions that come with buying in physical retail. Shoppers pick Amazon because they don’t want to spend an extra 20 minutes walking through the isle of their grocery store to find what they want. Consequently, as marketers, we cannot expect them to take more than 60 seconds to read a product description.

 

In an age were the best articles are brief, and most content is presented in visual form, consumers are lazy. Amazon marketers need to think of alternative ways of presenting information on eCommerce websites, and the solution is: video.

 

People are products of their environment. If you want people to buy your products have to become part of their environment - Eric McFadden

 

Now Amazon allows brands not only to add multiple product photos but also to add videos instead. Videos are effortless, on the customer side, and have the potential to outline information in a way that today’s customers are used to.

 

It is crucial that brands understand the potential of video to improve the customer experience on Amazon. Packing information in a video that also shows the customer the product in use can be the answer to happier and lazier customers.

 

At Omnishopper, we are experts at understanding how to change the customer experience on eCommerce according to trends and find the right formula for your online success.

Are you looking for more detailed suggestion to be stay relevant in an ever-changing landscape?

Get in contact with our Team.

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