The Psychology of Amazon

Most brands on Amazon are trying to leverage the platform to maximize sales. This is the oldest history in the business. However, at Omnishopper, we believe that on eCommerce, things are more straightforward than what they seem on Amazon.

 

Amazon marketers can be narrow-minded and only focus on getting the customer to buy a particular product. However, for customers to purchase something, they have to go through multiple steps. They have to add it to the cart, maybe to go and look at other options as well, and possibly continue shopping until they check out.

 

At Omnishopper, we believe that instead of focusing on selling, marketers should focus on getting customers to add items to the cart and let psychology do the rest.

 

This might seem like a small detail, but in strategy, the simpler the problem, the easier it is to find a solution.

 

Curation and personalization will be a big part of e-commerce moving forward.

 

 

The psychology at the base of this concept is the endowment effect. The endowment effect is a theory that explains how customers, as the result of holding a good, will attribute to it a higher relative value compared to a similar good. That means that by the simple fact of having an item in your online cart, you will attribute to it more value compared to a competitor’s product.

 

Therefore, marketers should focus on two things: having customers placing their product in the cart, but most importantly, being the first item in the cart.

 

To do that, content strategy is critical, as it helps rank your products organically higher in the search results, and, consequently, being the customer’s first pick.

 

At Omnishopper, we are market leaders at creating tailored eCommerce strategies for you and your brand. We also lead the market in research to find faster and better ways to hack the success on Amazon.

Are you looking for more detailed suggestion to be stay relevant in an ever-changing landscape?

Get in contact with our Team.