Three Amazon trends you should know about | Omnishopper
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Omnishopper / Amazon  / Three Amazon trends you should know about
19/10/2019
In Amazon, Commerce, Online, Phygital

Three Amazon trends you should know about

Amazon has been dominating the eCommerce landscape for years, and it has been able to do so by continually innovating its business. Amazon is an ever-changing platform and knowing where the company is going can offer essential insights for your content strategy.

 

Following there three Amazon trends that can potentially inspire your long-term eCommerce strategy.

 

1) Amazon Stores

Amazon has been betting on the use of Amazon Stores on its platform to improve user experience. It is possible that Amazon will launch separate search functionalities to make it easier for its users to access these portals. This could also impact the organic ranking.

It has become more critical than ever for brands to invest in their Amazon store to improve customer engagement and become more relevant in the Amazon algorithm.

 

The No. 1 thing that has made us successful by far is obsessive compulsive focus on the customer as opposed to obsession over the competitor - Jeff Bezos

 

 

2) Vendors > Sellers

 

Amazon has adopted a hybrid approach for many years. However, it is investing more and more in its vendor channel. Vendors are getting incentivized to drop the hybrid approach and focus on being a top vendor.

 

3) Click and Mortar

 

Amazon has been expanding in the physical world by opening Amazon Go. Even if most of its attempt are pilots, this could be a sign of the eCommerce truly diversifying their business. Considering its recent purchase of Whole Foods, this could indeed be the future of Amazon. It is therefore crucial that brands work on their content strategy to become one of the few products selected for Amazon Go stores.

 

At the core of the success on Amazon, and making the most of these trends, there is OmnniShopper. We create tailored eCommerce strategies to expand your business and maximize new online opportunities.

Are you looking for more detailed suggestion to be stay relevant in an ever-changing landscape? Get in contact with our Team.

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