Omnishopper | Insight - Being expert about your market, competition and customers habits
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Omnishopper / Amazon  / Being expert about your market, competition and customers habits
26/11/2020
In Amazon, Commerce, Omnichannel, Online

Being expert about your market, competition and customers habits

According to our Commerce Strategists and to the Digital Shelf Analytics experts from e.fundamentals this is the second step to take to develop a successfull commerce strategy online. Read Step one here.

 

To get full knowledge of the market, competitors and shoppers you can profit from existing insights from your brick and mortar strategy, but you should keep in mind that the online shopping experience has its own rules and behavioural patterns.

 

For example, according to the YouGov Reasearch report  published by e.fundamentals the 90% of shoppers aged 18-34 will switch brands if they can’t get their first choice. This reveals a lack of loyalty that brands could capitalise on if they’re able to efficently manage stock availability, assortment and promotional strategies.

 

Up to 78% of customers use their mobile phones to search information about the product they’re going to buy in store. This means that provide accurate and consistent information online is a pillar for a successful commerce strategy.

Brand image, brand messages and product images should be consistent across all the different channels.

 

Also the online competition strategy differs from the offline approach: pricing and promotions could be more aggressive online, and pack sizes are another issue to monitor.

 

An ecommerca analytics platform can be the right tool to monitor all the key success factors online: from stock management to promotional strategies. The online battle cannot be simply won with the price leverage. The successfull strategy on the online channel is the one that can ensure a significant growth of the category margin.

 

Our Commerce Strategists are at your disposal to talk about the latest insights in your market, about competition and shoppers’ beahaviour thanks to the support of the ecommerce analytics e.fundamentals.

 

Book your free session with our team and discover more about how to optimize your eCommerce strategy. 

 

Read the other steps to optimize your eCommerce strategy here: 

 

 

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