You might be relevant on Amazon, but does Alexa care about you?

“Hey Alexa, can you sell my products”?

This is one of the few questions that Amazon’s digital assistant cannot answer. While Alexa can help individuals finding out about the weather, playing music and restoking on coffee, vendors and sellers are often left helpless on how to succeed on Alexa.

 

Being successful on Amazon is already something that many vendors and sellers struggle with. However, being accessible to customers through Alexa raises the bar for SEO strategy even higher.

 

Alexa is not just the latest tech accessory, but a real gold mine of opportunity. Estimates show that Amazon will sell more than $10 billion worth of goods through Alexa by 2020.

 

Because of this opportunity to boost sales and relevancy, it is essential to understand what the extra steps are to become relevant on Alexa, and not just on Amazon.

 

How Alexa picks products.

Alexa does not merely recommend products that appear in high positions in the organic search rankings, but it considers many other factors.

 

First, Alexa only suggests to customers Prime products. Your priority should be obtaining the Prime badge, as it is the first element that will exclude you from selling on this new technology.

 

Another badge that you should aim for is Amazon’s choice badge. This recognition, second to the Prime badge, is a critical factor in being picked by Alexa as an option for Amazon’s customers. This badge is obtained through improving a set of metrics, such as sales velocity, shipping speed, and pricing.

 

Both of these elements matter a lot more than the classic aspects of keyword search, which Alexa conducts based on what the customer asks her.

 

Other factors.

Another factor that plays a role in succeeding on Alexa is the nature of the product itself. If your products are likely to be re-ordered frequently by a customer, they have higher chances of being selected. If a customer has never ordered your products before, and your product is not the most competitive of the offering, the chances of getting to the customer are low.

 

Especially for consumable products, ideally, customers would be incentive to make their first purchase on the Amazon product page, so that they can be offered re-ordering options through Alexa. Therefore, it is safe to say that Alexa gives more opportunities to brands that sell mainly on Amazon rather than on their website.

 

Optimising product listings.

Relevant keywords could change from typing in the search bar to asking by voice to Alexa. You need to understand how customers would search your product with their voice. It is critical to conduct research using Alexa itself, grasping how customers get to your category of products and what other brands are doing right to be recommended by Alexa.

 

Other variables that also apply to the Amazon website are still relevant on Alexa. Complete and easy to read product descriptions, that answer customers’ questions, lead to better positioning. The same applies to maintain high reviews and to respond to negative comments.

 

Recap:

Alexa has the potential of becoming the next big platform where customers can purchase. To win on this new “selling medium,” it is crucial to understand the rules of this new game. Many variables change on Alexa, and a successful Amazon recipe might not lead to an excellent sales performance on Alexa. OmniShopper is the industry leader in understanding how to improve SEO strategy to win on both platforms.

 

Are you looking for more detailed suggestion to be stay relevant in an ever-changing landscape? Get in contact with our Team.