The consumer is increasingly faced with a plurality of channels and means through which to make purchasing choices. A growing phenomenon in many countries, especially in China and the United States, concerns the possibility of purchasing products directly from social networks. In 2020, in the United...
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Finally, the tenth and last step of the series shows how to develop an effective e-commerce strategy. After implementing all the previous passages, it is time to measure the results obtained. If you missed the previous steps, follow the links at the bottom of the...
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Our Commerce Strategist team, in collaboration with Digital shelf analytics experts reveal the ninth step of the "10 Steps for an effective e-commerce strategy"series. At the bottom of the page the links to all the articles. Second-to-last step of the journey to optimise your e-commerce strategy:...
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If you missed the previous steps of the "10 Steps for an effective e-commerce strategy"series, follow the links at the end of the page. To develop an effective e-commerce strategy, the contribution of the marketing team is essential. The previous steps of the series have shown...
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Our Commerce Strategist team, in collaboration with Digital Shelf Analytics experts present you the seventh step of the "10 Steps for an effective e-commerce strategy" series. At the bottom of the page, you can find the links to all the series' articles. The first step consists of...
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We have reached the sixth step of the "10 Steps for an effective e-commerce strategy" series. At the bottom of the page, you will find links to all previous articles. Online shoppers have precise (and very high) expectations when surfing the web: whether the goal is...
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Our Commerce Strategist team, in collaboration with e.fundamentals Digital Shelf Analytics experts offer you the fifth pill of the “10 Steps for an effective e-commerce strategy” series. The brand positioning, the products’ price, and the target shopper will direct to the most suitable partners for online sales. In...
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After the analytical phase, it is time to disclose the fourth step of the series to define a successful e-commerce strategy. Considering the insights provided by your consumer data and changing behaviour online, it may be necessary to review your brand positioning. In the light of...
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According to our Commerce Strategists team and the Digital Shelf Analytics experts from e.fundamentals, this is the third step to develop a successful online commerce strategy. After the first two steps, #1 - Writing and sharing your strategy with the team and #2 - Being an...
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According to our Commerce Strategists and to the Digital Shelf Analytics experts from e.fundamentals this is the second step to take to develop a successfull commerce strategy online. Read Step one here. To get full knowledge of the market, competitors and shoppers you can profit from existing...
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