Choosing sustainable online retailers
Our Commerce Strategist team, in collaboration with e.fundamentals Digital Shelf Analytics experts offer you the fifth pill of the “10 Steps for an effective e-commerce strategy” series.
The brand positioning, the products’ price, and the target shopper will direct to the most suitable partners for online sales.
In the Italian market, you can’t ignore being present on Amazon. However, you will have to decide to be there as a Vendor or as a Seller and negotiate a series of commercial parameters, as happens for other players specialised in grocery rather than in electronics consumption.
On the other hand, if your goal is to run your business in other countries, you may have to evaluate local players to choose which online shelves are more appropriate for you. It would be best if you considered both online stores of physical retailers to implement an omnichannel experience.
A Digital Shelf analytics service such as e.fundamentals can help you analyse within your market retailers: the range of prices applied in your category to check for any differences among retailers and support the definition of the promotional pricing strategy.
To choose whether to be on an online marketplace, please take into consideration:
- What is the reputation of the retailer?
- How much traffic do they attract each month?
- What type of promotions do they typically offer?
- How much does it cost to advertise with display banners?
The OmniShopper team will support developing your e-commerce plan both for the Retail part and for the Advertising campaigns, Amazon in Italy and other countries, and the major national and international retailers.
Contact us to find out how OmniShopper can make a difference in reaching your online goals for 2021.
Read the other steps to optimize your eCommerce strategy here:
- Step #1 – Writing and sharing your strategy with the team
- Step #2 – Being expert about your market, competition and customers habits
- Step #3 – Analysing Shopper Insight Data to Inform Your Plan
- Step #4 – Defining your positioning and marketing goals