Omnishopper | insight / managing your marketing activity
59990
post-template-default,single,single-post,postid-59990,single-format-standard,qode-core-1.2,woocommerce-no-js,ajax_fade,page_not_loaded,,pitch child-child-ver-1.0.0,pitch-ver-2.3, vertical_menu_with_scroll,smooth_scroll,grid_1300,woocommerce_installed,blog_installed,wpb-js-composer js-comp-ver-6.1,vc_responsive
Omnishopper / Amazon  / Managing your marketing activity
18/03/2021
In Amazon, Commerce, Insight, Omnichannel, Online

Managing your marketing activity

If you missed the previous steps of the “10 Steps for an effective e-commerce strategy“series, follow the links at the end of the page.

 

 

To develop an effective e-commerce strategy, the contribution of the marketing team is essential. The previous steps of the series have shown the numerous responsibilities that this function covered.

 

Omnichannel marketing (a multi-channel sales approach to marketing) helps consumers meet the brand in many different forms. Brands that can create an effective “digital disruption” know how to harmonise the shopping experience between the physical environments and digital commerce. This significantly enhances the buyer’s journey, taking them seamlessly from the website or app to the store and vice versa.

The important thing to remember is that 78% of shoppers use mobile phones to carry out research. That’s why, taking an omnichannel marketing approach will help your business stand out.

 

Among all the marketing tasks, it can also help customers find your products. Use your marketing platforms and social profiles to announce your latest retailers’ partnerships or host co-marketing and promotional actions. Even more, it is possible to recognise the growing importance attributed to the digital promotional initiatives as an incentive to vehicle online sales.

 

To increase the products’ visibility and fame, display advertising effectively drives sales on online retailers. It has been proven the effective improving performance of the category in terms of ranking and visibility.

Regardless of the type of marketing activities you will include in your strategy; it is essential to ensure that the e-commerce and brand teams are aligned and aware of the overall digital commerce objectives.

 

Thanks to the collaboration of a partner outside the company, it can be a beneficial choice as it allows access to strategic skills and tactical resources specialised in e-commerce. Moreover, external partnerships can reduce the pressure on the different organisational teams while ensuring a standard action line.

 

 

 

OmniShopper can help your team define digital strategies and manage omnichannel marketing, online retail management, and advertising on retailer platforms. Contact us to schedule a presentation.

 

 

 

 

Read the other steps to optimize your eCommerce strategy here: 

 

Like!
Tags: