Improving Your Off-Site Processes
Our Commerce Strategist team, in collaboration with Digital shelf analytics experts reveal the ninth step of the “10 Steps for an effective e-commerce strategy“series. At the bottom of the page the links to all the articles.
Second-to-last step of the journey to optimise your e-commerce strategy: take a look at your business backend. Dealing with the online demand can bring out obstacles and weaknesses in the production process’s logistics management. Whether you choose proprietary e-commerce, a marketplace, or an online retailer, you must always guarantee the product supply within the fixed terms, storage and proper packaging, and appropriate times delivery.
Managing these off-site activities effectively can drive success on the digital shelf. Stock-outs are harmful and expensive for retailers in online as well as in the physical world, causing up to 25% of customers to leave without even buying an alternative product.
If brands are unable to monitor and manage stock adequately, they will have little chance of working with major online retailers.
Furthermore, the lack of availability – even momentary – also compromises all the brand’s an advertising and search activities. With Amazon, for example, low stock availability can lead to the delisting of your products. Availability can be the difference between success and failure, so it’s essential to ensure your sales and marketing teams are aligned and aware of the e-commerce and promotional strategy.
OmniShopper can support your brand regarding listing activities, monitoring stock, and availability on Amazon and major online retailers.
Don’t let that a lack of resources for managing these essential aspects lead to a handover of the buy box to your competition.
Contact us to learn more about Retail team skills and support.
Read the other steps to optimize your eCommerce strategy here:
- Step #1 – Writing and sharing your strategy with the team
- Step #2 – Being expert about your market, competition and customers habits
- Step #3 – Analysing Shopper Insight Data to Inform Your Plan
- Step #4 – Defining your positioning and marketing goals
- Step #5 – Choosing sustainable online retailers
- Step #6 – Optimising your product pages
- Step #7 – Designing a consistent customer experience
- Step #8 – Managing your marketing activity