A genuine omni-channel strategy: digital initiatives, try-on activities at gyms and cross-fit boxes, and in-store activities.

The goal? To give fitness enthusiasts the chance to experience the effectiveness of Reebok Workout TR trainers while working out.

The key success factors? We designed an activation that connects the brand and the retailer, to work together across different channels and touch-points to meet the customer along his complex journey.

Every shopper has the chance to get in touch with the brand and the product in a way that is consistent and perfectly integrated with his interests online, on the go and at the store.