Capturing shopper attention online and boosting drive to store | Omnishopper
57022
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Capturing shopper attention online and boosting drive to store

HP Officejet PRO series allows professional printing results also at home but a radical change in the engagement strategy had to be done in order to choose the single online or offline channel the target wants, when they want it.

Working from home today is very common. A desk, a connection, a PC and a printer are all you need to transform a room into an office.
We developed a great creative concept, building a video storytelling on this topic. Then we transformed it into an effective omni-channel campaign to capture the attention of the shopper online and drive them to the store to live a new engaging experience. We increased sell out and added value to the HP Officejet printers product range, but above all, we gave back to the retail environment the Power of the Experience, while boosting transactions online at the same time.

Tags:
Amazon, Conversion, Creativity, Facebook, In-store Experience, IT, Retail, Store, Strategy, Video Production, You Tube