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Omnishopper / Amazon  / Analysing Shopper Insight Data to Inform Your Plan
23/02/2021
In Amazon, Commerce, Insight, Omnichannel, Online, Shopper analysis

Analysing Shopper Insight Data to Inform Your Plan

According to our Commerce Strategists team and the Digital Shelf Analytics experts from e.fundamentals, this is the third step to develop a successful online commerce strategy.

 

After the first two steps, #1 – Writing and sharing your strategy with the team and #2 – Being an expert about your market, competition and customers habits; it is time to put  Shoppers and the information they can provide with their online behaviors under the magnifying glass.

 

Currently, you are already familiar with your target: you know who the consumers are and how they interact with the brand and competitors. However, data can add value to the target analysis and ensure continued future success. Accessing online shopper data helps you to make informed decisions and to base the strategy on solid foundations.

 

For instance, the analysis of customer feedback and reviews could disclose the main reasons why the target is dissatisfied with the competitor’s product: the type of packaging or the color that does not match the product images… All these kinds of information can allow the e-commerce team to take corrective actions in order to avoid your clients encounter the same problems.

 

Simultaneously, data collection and organisation are time-consuming, primarily if you operate with multiple retailers and thousands of SKUs. How to deal with that?

 

Automation is the solution. It allows the collection of historical data and, above all, to track performance at the very deep side.

 

Shopper’s feedback helps handle your existing product portfolio strategy, but also it can be considered an early indicator of success with the launch of new products. By analysing the reviews of the first items sold, it is possible to evaluate the product’s impact on the target.

 

If you are wondering what tools can be useful for shopper review analysis, our Commerce Strategists are at your disposal to deepen this functionality which is included in e.fundamentals e-commerce analytics platform.

 

Read the other steps to optimize your eCommerce strategy here: 

 

 

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