After the analytical phase, it is time to disclose the fourth step of the series to define a successful e-commerce strategy. Considering the insights provided by your consumer data and changing behaviour online, it may be necessary to review your brand positioning. In the light of...
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According to our Commerce Strategists team and the Digital Shelf Analytics experts from e.fundamentals, this is the third step to develop a successful online commerce strategy. After the first two steps, #1 - Writing and sharing your strategy with the team and #2 - Being an...
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According to our Commerce Strategists and to the Digital Shelf Analytics experts from e.fundamentals this is the second step to take to develop a successfull commerce strategy online. Read Step one here. To get full knowledge of the market, competitors and shoppers you can profit from existing...
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Our Commerce Strategists, together with the Digital Shelf Analytics experts from e.fundamentals share their suggestions to develop an effective digital commerce strategy. Ecommerce is growing fast and we can predict that sales volume and value on the digital channel will soon reach and overcome the...
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At Omnishopper, we highlight the importance of content strategy. In every checklist, and every guideline designed to improve your organic ranking, product description is high on the list. The customer needs to be provided, in a concise way, all the information regarding a product; otherwise,...
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Amazon, Walmart, and Target are not just fighting for customers, but they continuously meet on the stock market as well. On average, during the last year and a half, both Target and Walmart have experienced more rapid growth in their stocks’ prices compared to Amazon. In...
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Amazon has been dominating the eCommerce landscape for years, and it has been able to do so by continually innovating its business. Amazon is an ever-changing platform and knowing where the company is going can offer essential insights for your content strategy. Following there three Amazon...
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Most brands on Amazon are trying to leverage the platform to maximize sales. This is the oldest history in the business. However, at Omnishopper, we believe that on eCommerce, things are more straightforward than what they seem on Amazon. Amazon marketers can be narrow-minded and only...
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The success of online grocery shopping has always fallen slightly behind the online success of fashion, electronics, and pet care. However, as of today, online groceries are currently reaching the same level of success, and many brands need to jump on this opportunity. In fact,...
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Many marketers are still confused by Amazon and its complex search algorithms. However, marketers should not forget that their brands and Amazon have the same goal: maximize revenue per customer. Established what Amazon’s goal is, the remaining step is to win against the algorithms. To...
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