Most companies at this point have marketing teams trained to succeed in the now dominating eCommerce world. However, even if best practices are well known, groups often tend to fall back at the common mistakes. Unfortunately, in such a competitive environment like Amazon, falling back...
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Grocery retailing has always been a tough business: Small margins, high costs, and the difficulty of handling perishable products. This business has only gotten harder with time, with discounters entering the market and differentiation in supply strategies. This has led to fragmentation in the market,...
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Looking at data on eCommerce growth in the last decade, it is almost impossible to interpret such high results. With some sources saying eCommerce has grown of 5000% in the previous years, it is evident that a large portion of brick and mortar businesses has...
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If you think that the eCommerce landscape has changed in the past decade, the technology behind it has made even more dramatic improvements. One key aspect where technology plays a role in the customer’s experience is communication. Communication is critical in any sale process, but...
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Before the advent of Amazon, marketers, and experts of the “in-store” experience spent hours imagining how to build the best customer experience possible. Most of the thinking centered around how to enhance the experience, add to it, making it memorable. However, with the advent and...
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Social networks like Instagram and Snapchat have become an integral part of customers’ lives. For this reason, marketers have always considered social media as a useful touchpoint where to do “bread & butter marketing.” However, social media is transforming, and it has the potential to...
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“Hey Alexa, can you sell my products”? This is one of the few questions that Amazon’s digital assistant cannot answer. While Alexa can help individuals finding out about the weather, playing music and restoking on coffee, vendors and sellers are often left helpless on how to...
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Fujifilm had an objective. They needed a way to drive sales and visibility on Amazon Italy for their new Instax camera line. Fujifilm briefed us to drive awareness and sales on Amazon assortment. We started from products detail pages optimization and then design an advertising strategy to target...
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What do the modern day Sales and Marketing teams need to know in order to build internal structures to help drive their online sale? Researching and creating best practices is definitely easier than sustaining them. Once you’ve set the flow among the team, you have to...
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When it comes to e-commerce sales, companies may face a lack of control over the downstream part of the customer journey, i.e., the conversion into a sale, no matter how much they invested into the upstream, marketing-related preparation. According to Erica Vialardi from www.the-future-of-commerce.com, there...
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