According to our Commerce Strategists and to the Digital Shelf Analytics experts from e.fundamentals this is the second step to take to develop a successfull commerce strategy online. Read Step one here. To get full knowledge of the market, competitors and shoppers you can profit from existing...
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Our Commerce Strategists, together with the Digital Shelf Analytics experts from e.fundamentals share their suggestions to develop an effective digital commerce strategy. Ecommerce is growing fast and we can predict that sales volume and value on the digital channel will soon reach and overcome the...
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At Omnishopper, we highlight the importance of content strategy. In every checklist, and every guideline designed to improve your organic ranking, product description is high on the list. The customer needs to be provided, in a concise way, all the information regarding a product; otherwise,...
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Amazon, Walmart, and Target are not just fighting for customers, but they continuously meet on the stock market as well. On average, during the last year and a half, both Target and Walmart have experienced more rapid growth in their stocks’ prices compared to Amazon. In...
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Most brands on Amazon are trying to leverage the platform to maximize sales. This is the oldest history in the business. However, at Omnishopper, we believe that on eCommerce, things are more straightforward than what they seem on Amazon. Amazon marketers can be narrow-minded and only...
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Before the advent of Amazon, marketers, and experts of the “in-store” experience spent hours imagining how to build the best customer experience possible. Most of the thinking centered around how to enhance the experience, add to it, making it memorable. However, with the advent and...
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Fujifilm had an objective. They needed a way to drive sales and visibility on Amazon Italy for their new Instax camera line. Fujifilm briefed us to drive awareness and sales on Amazon assortment. We started from products detail pages optimization and then design an advertising strategy to target...
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Ecommercebraintrust.com hosts an high-level discussion about the status of brick and mortar retail industry with Joel Goldstein, President of Mr. Checkout Distributors LLC, author of Amazon’s best selling book Start From Success, and host of RetailSummit.live. [vc_separator type="transparent" up="0" up_style="px" down="15" down_style="px"][vc_column_text] Many of his clients start...
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When it comes to e-commerce sales, companies may face a lack of control over the downstream part of the customer journey, i.e., the conversion into a sale, no matter how much they invested into the upstream, marketing-related preparation. According to Erica Vialardi from www.the-future-of-commerce.com, there...
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